Sow Good's Philosphy of "good for you and good for the world we share" is apparent in their products as well as the vision and values of their company. Not only do their perfumes smell beautiful but they are appropriately named Faith, Happiness, Generosity and Harmony, words that resonate with being a part of the NPA Natural Standard based on natural ingredients, safety, responsibility and sustainability.
Sow Good relies heavily on water to make their products and ensuring that they use the best, cleanest water is one of their highest priorities. Like many bodies of fresh water, years of pollution pose a serious environmental threat to lakes and surronding environments. Most people in developing countries face even more serious threats due to unsafe water. Sow Good has been helping developing countries secure long-term access to safe drinking water by educating and empowering them to set-up and maintain water delivery systems through supporting Water for People organization which they donate a portion of their sales to.