Description

Purple shampoo for blonde, platinum, ombre color treated hair with purple carrot & sunflower seed extract.
Blonde, silver or platinum locks getting sassy and brassy? Keep your color in check and tone things down with this sulfate and paraben free purple shampoo. With purple carrot, avocado and pomegranate. Sunflower seed extract helps prevent color fade.
COLOR WELLNESS intense moisture-added products formulated for color treated hair with your well being in mind.

Directions
Apply to wet hair and work into a lather. Let it sit for a minute. Rinse and follow with Ionic Blonde Conditioner.

Ingredients
Water (Eau), Aloe Barbadensis Leaf Juice*, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Daucus Carota Sativa (Carrot) Root Extract, Helianthus Annuus (Sunflower) Seed Extract, Punica Granatum Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Euterpe Oleracea Fruit Extract*, Rosa Canina Fruit Extract*, Calendula Officinalis Flower Extract*, Aspalathus Linearis Leaf Extract*, Levulinic Acid, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Benzaldehyde, Sodium Cocoyl Glutamate, Sodium Methyl Cocoyl Taurate, Maltodextrin, Citric Acid, Sodium Hydroxide, Ext. Violet 2.
*Certified Organic/Certifié Biologique
* ingredient list is subject to change, please refer to the packaging for the most recent ingredient list. We are always doing our best to improve our formula

About Acure
Acure is a family owned company founded on sustainable principles and accessible price points to steer people away from chemicals, proving that you don’t have to sacrifice your health for beautiful skin and hair.

Each of their products is free from gluten, parabens, sulfates, phthalates, harmful preservatives and artificial colors – and they never test any of their products on animals. The company puts extensive efforts in ensuring that they remain as sustainable as possible. All their packaging is green, recycled and biodegradable, and their ingredients are organic.