Inspired by strong women, BASD was created to give back to powerful females and we love that.
Founders, Ashley Meston and Phil Lebeau, wanted to design a body care line that would be plant-based, ethically-based and would portray the urban dictionary definition of based: The quality of having an opinion without regard for what other people think, in other words self-confidence…hence, the idea for the name. Fortunately, that is exactly what they did since their full line is completely organic, plant-based, vegan and cruelty free!
The brand is all about enhancing your natural beauty and working with it instead of alternating it with unnecessary products. Feeling confident and beautiful in your own skin because… after all you should be!