Why we chose to carry Cake

Cake Beauty came to life in Kitchener/Ontario, where the founder & CEO Heather Reier spent a long time looking for beautiful products that satisfied her need for girlie indulgence and her want for natural ingredients.

A girl shouldn’t have to choose between natural and girlie greatness! From their decadent textures to their iconic fragrances, every product they create is designed to give the soul what it needs and the heart what it wants.

All of their products are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies. Using natural ingredient-driven formulas that are free from the stuff that doesn’t fit your lifestyle — all the while, never sacrificing the fun and playful essence of the brand. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)

Every product they make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Their formulations are proudly manufactured in Canada and the UK.

For more information visit the company's website here.