Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.With time.
Once the founders created one of the first natural hair care lines, his son James took over, and was the one to inject style into natural products. His vision was to create his own fashion-forward company to meet the needs of the natural consumer. Innovation was the key to his success; taking the company from a handful of employees to dozens, and to a portfolio of more than 120 products.
Today Giovanni is recognized as a Natural Products Industry leader