Why we chose to carry Vita Liberata

In 2011 vita liberata, became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern.

Natural, certified organic and Ecocert approved extracts are key to their formulas. Offering a conditioning skincare treatment that also tans the skin, giving a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration is their goal.

They continuously revolutionise the industry by introducing new technologies. These include Moisture Locking for 72hr skin hydration, Odour Remove™ for zero smell, pHenO2™ for the longest lasting tan, HyH20™ anti age hydration and Trystal3™ technology which allows tanning to work in a dry crystallised form.

PHenomenal 2-3 Week Tan, is the world's longest lasting tan, giving you a tan that lasts up to 4 times longer than regular tans. Trystal™ Minerals is another world first – a self tanning mineral bronzing powder. This beauty product blurs the line between cosmetics and tanning, allowing you to achieve a subtle lasting tan effect even after you wash off your natural-looking bronzer.

Vita Liberata ethos is to serve for the betterment of the public through innovative technologies, superior products and ethical partnerships that deliver on their business responsibilities of being at the forefront of product performance, business growth and value.

For more information visit the company's website here.